Privacy Policy

Information on the processing of personal data on audienca.com and within the Audienca Reflection service.

Last updated: May 2026

1. Data Controller

senseaition GmbH
Schmiedestr. 2a, 15745 Wildau, Germany
Email: info@senseaition.com

2. Data Protection Officer

Dr. Matthias Boldt
Email: datenschutz@senseaition.com

3. Hosting and Processors

Audienca Reflection runs on servers of Hetzner Online GmbH (Industriestr. 25, 91710 Gunzenhausen, Germany) in a German datacenter. A data processing agreement pursuant to Art. 28 GDPR is in place with Hetzner.

For AI-based response generation, we use the OpenAI API (OpenAI OpCo, LLC, 3180 18th Street, San Francisco, CA 94110, USA). Data transfer to the USA is based on the EU Standard Contractual Clauses and a Data Processing Addendum (DPA). OpenAI does not use the submitted API data to train the underlying models, in accordance with its enterprise terms.

4. Data Processed on Website Access

When accessing audienca.com, the following data is processed in server log files:

  • IP address (truncated where possible)
  • Date and time of access
  • URL accessed
  • Referrer URL
  • Browser and operating system

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in security and stability). Retention: as long as technically and security-relevant; then deleted.

5. Cookies and Tracking

We use technically necessary cookies and, with explicit consent, cookies for statistics and marketing. Consent is collected via the consent banner and may be revoked at any time.

5.1 Statistics

  • Rybbit — self-hosted web analytics on analytics.senseaition.com. No personal data leaves our infrastructure.
  • Mouseflow — provider: Mouseflow ApS, Flæsketorvet 68, 1711 Copenhagen, Denmark. Purpose: session replay and heatmaps for usability research. User input is anonymized. Privacy notice: mouseflow.com/legal/privacy.
  • Sentry — self-hosted error monitoring on sentry.senseaition.com. No third-party transfer.

5.2 Marketing

  • Meta Pixel — provider: Meta Platforms Ireland Ltd. Purpose: conversion measurement of ads. Privacy notice: facebook.com/privacy/policy.

6. Account and Service Use

When registering for Audienca Reflection, we process:

  • Email address, name, optional phone number
  • Company, role
  • Payment information (processed exclusively by Stripe Payments Europe Limited)

Legal basis: Art. 6(1)(b) GDPR (contract fulfilment).

7. Customer Inquiries and Responses

Audienca processes customer messages ingested via integrations (Google Business Profile, Meta, Trusted Shops, IMAP, etc.) exclusively under the Data Processing Agreement (Art. 28 GDPR), available at audienca.com/en/orderprocessing.

8. Rights of Data Subjects

You have the right of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), and objection (Art. 21 GDPR). Please contact info@senseaition.com or our Data Protection Officer.

You also have the right to lodge a complaint with a supervisory authority. The competent authority for our company is:

Die Landesbeauftragte für den Datenschutz und für das Recht auf Akteneinsicht Brandenburg
Stahnsdorfer Damm 77
14532 Kleinmachnow, Germany
Phone: +49 33203 356-0
Email: poststelle@lda.brandenburg.de

9. Changes

We update this privacy policy when legal or factual changes occur. The latest version is always available at this URL.